In Part II, we’re going to elaborate on our personal experience and the strategic thinking that went into refreshing the Focal Point visual identity. Some choices were difficult, some were analytical, and others perhaps more instinctual.
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COVID Case Study: How We’re Keeping Up in an Era of Isolation
It’s only been a few weeks, and already I’ve found myself screaming at TV — “that’s not Social Distancing!”
My (Not) Holiday in Cambodia & Phillippines
It’s natural to envision white-sandy beaches, guided boat tours on glassy water, exotic fresh seafood and cheap massages when visiting Southern Asia. Forget about your nine to five, kick your feet up, soak up all the sights and relax amongst the other tourists, right? As a proud Filipino, my dream of going to the Philippines for the first time would be along the lines of soaking in the sun without moving a muscle. That’s of course how vacations are supposed to be south of the equator. I soon found out that that would be reserved for another trip, which believe it or not, wasn’t a bad thing.