Tag: Advertising


Barketing Is Real?

WELL, WELL, WELLINGTON...Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features its... Continue reading 


Content Is Still King

Assuming you haven't been asleep for the last month, by now you must have heard about the recent advertising blunder by Pepsi.  Providing stellar creative is often the goal for advertisers. We want to tell stories that captivate, inspire, and resonate with audiences. Occasionally in this quest, how that story is presented can become more of... Continue reading 


10 Marketing Mistakes to Avoid: Advertising

Welcome to the final installment of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, and web and social media. This installment gives an in depth look at not only common Advertising downfalls but also some digital advertising mistakes as well. 1). No call-to-action A call to... Continue reading 


Going with the flow…

Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg="6" md="6" smoff="0" mdoff="0" lgoff="0" ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the... Continue reading