Media Magician & Spreadsheet Wrangler
Alma’s bright and sunny disposition is rivaled only by her aptitude for excellence. The CBC grad has an eye for detail and exceptional organizational skills, which are showcased daily. Researching broadcast trends, ratings, and demographics, combined with Alma’s passion for her work, pays dividends for our clients – ensuring that their advertising dollars are used effectively.
In today’s saturated broadcast landscape where new programs are “the next big thing,” Alma sees through the clutter and makes sound media buys based on logic and target audience behaviors, not because of what’s “trendy.” She has a quiet confidence that lends itself to leveraging our buying power in negotiations for the best broadcast media rates. Though on the flip side, if you could bottle Alma’s sassiness, you could build an empire!
Native to the Mid-Columbia, Alma loves spending time with family, going to the movies, taking weekend trips, and shopping of course (or retail therapy, as she calls it).