Attendance Matters Campaign
Passion • Connection • Direction
It was important to us that the campaign was down-to-earth, relatable, and most importantly – inspiring. Our “Attendance Matters” campaign gives voice to real individuals who certainly faced challenges in school, but were able to overcome those challenges by using their education to find success in careers that they are passionate about. We built upon the contagious exuberance of these individuals by bringing their stories to life as animated chalkboard illustrations. Enjoy the campaign!