“Can you guys just come out here and shoot some video real quick?”
As a videographer, that question comes up more than you think. The truth of the matter is there’s a lot more that goes into an effective video shoot than some impromptu quick shots. Each and everyone of us use our phones to take photos and video, and nowadays they look pretty darn good. But as professional videographers, we know they could look much better. The lighting, audio, talent, and camera all play a major part in getting that illusive “perfect shot.”
In addition to using the right equipment, there’s a level of professionalism that we consider on all our work. Before we start shooting, we need to consider the project goal, audience, schedule and budget. Sometimes we have clients that don’t know what they want and if we assume their wants and needs and just start shooting, there’s a possibility that we could be completely off the mark.
The key is effective communication. We think about our clients’ business and the best way to attract additional customers for them. Once we better understand our client, we can contribute our expertise and creativity to make the most effective video possible.
Lastly, and maybe the most over-looked factor in shooting video, is scheduling. Something as simple as casting can become lost when planning a video shoot. We must always remember to keep in mind when scripting a video that things like location(s), number of cast members and above all, shooting times are – in unison with one another.
Video and television production can do wonders for your business and brand if you have a plan – we can make it happen.
A prime example of this is with our recent work with Goodwill OTC on their Mission Services commercial. This project displays what can go right when a client and Agency are on the same page.
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