IT’S NOT MUCH OF A SECRET, REALLY.
CREATIVE COLLABORATION IS KEY
Since we’ve opened our doors, Focal Point has brought home a number of advertising awards for clients. So what’s our secret? Teamwork. Collaboration. Two heads are better than one, and so on. Yep, it’s that simple. Even when our schedules are overflowing, we still make time to get together and explore creative solutions. Every Friday morning we hold a creative meeting with the sole purpose of developing new, creative concepts for our clients. We ask our staff to put on their creativity hats and go to town brainstorming different ways to tackle each project. Everyone has their own strengths, so projects move from one department to another. Our design team is well-equipped with an eye for design, whereas our multimedia crew specializes in creating vivid imagery through lighting and scene composition. Whenever the two departments collaborate, such as an animated television commercial, our client ends up with a memorable, effective message that builds their business. Here are some examples:
