Best Commercials of 2017.

This past Saturday was the award ceremony for the Cannes Lions Festival. 

This year saw an abundance of thought-provoking and heartwarming spots. While we have a hard time arguing against the Grand Prix winner in the Film category, it's not a stretch to think that any of these ads could have taken home top prize. 

See below. 

Grand Prix Winner


Channel 4
We’re the Superhumans

Agency:
4Creative London

Production Company:
Blink Productions London

 

Gold Lion Winners


Heineken
Jackie

Agency:
Publicis Italy, Milan

Production Company:
Anorak BerlinIndependent LondonMPC Creative London | The Playroom Post LondonGrand Central Sound Studios London


Old Spice
5 Year Plan

Agency:
Wieden + Kennedy, Portland

Production Company:
MJZ Los AngelesExile Santa MonicaThe Mill Los AngelesWalker PortlandLime Studios Santa Monica


Nike Delhi
Da Da Ding

Agency:
Wieden + Kennedy, Delhi

Production Company:
Division Company


Nike
What Are Girls Made Of?

Agency:
Wieden + Kennedy, Amsterdam

Production Company:
Riff Raff LondonMPC Creative LondonWave Recording Studios AmsterdamMassiveMusic Amsterdam


Nike
Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)

Agency:
Wieden + Kennedy, Portland

Production Company:
Prettybird Culver CityRock Paper Scissors Los Angeles | The Mill Los AngelesBarking Owl Los AngelesLime Studios Santa Monica


The New York Times
The Truth Is Hard To Find: Hicks/Denton (campaign)

Agency:
Droga5 - New York

Production Company:
Chromista Los AngelesBonch Los Angeles


Burns & Smiles

Agency:
TBWA\Paris

Production Company:
TBWA | Else Boulogne-Billancourt | TBWA Paris


Verena International Co., Ltd.
Capture

Agency:
McCann Worldgroup, Bangkok


Sandy Hook Promise
Evan

Agency:
BBDO NY

Production Company:
Smuggler New York


Donate Life
The World’s Biggest Asshole

Agency:
The Martin Agency

Production Company:
Furlined Los AngelesCut + Run Santa MonicaThe Mill Los AngelesLime Studios Santa MonicaDuotone Audio Group New York


Santander Bank
Beyond Money

Agency:
Ogilvy

Production Company:
Joinery TV


Alliance Française De Singapour
Hollywood Rejects French Films

Agency:
MRM /McCann Spain, Madrid

Production Company:
Oxigeno Barcelona


Mondelez
Cadbury Pre-Joy

Agency:
Ogilvy & Mather Johannesburg

Production Company:
Bomb Films Johannesberg