Category: News


Advertising Awards Season

FOCAL POINT MARKETING WINS MULTIPLE ADDY AWARDS Last month, Focal Point Marketing (FPM) was awarded 3 ADDY Awards for 2013. With a desire to compete with larger firms in the Pacific Northwest, Focal Point moved from competing in the Yakima Advertising Federation to competing in the Spokane Advertising Federation. Within the Spokane chapter, FPM’s creative... Continue reading 


EPS: The Lost Logo

Industry folks love them, our clients loathe them. Or perhaps they don't even know these logo files exist? Focal Point Marketing & Multimedia uses standard industry practices when developing a client's brand. Ninety-nine percent of the time, the logo is created as a vector file because they provide the most versatility, allowing for progressive scaling... Continue reading 


SEO & Online Success

What it really takes to achieve online success... And how Focal Point Marketing can help you get there. SEO is only part of online success. While SEO is very important for your site, driving a higher volume of traffic to your site doesn’t necessarily equal higher revenue. It’s important to consider how much of your... Continue reading 


A little update

Please bear with us as we continue to provide some much-needed renovations to FocalPointMarketing.com. We're looking forward to providing an up-to-date blog, providing the latest Focal Point news, as well as providing some pointers, and insights to our industry. Thank you for your patience as we transition!