Welcome to part 3 of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, web design and social media. This installment is for Marketing Mistakes to Avoid: Website Design 1). Responsive Design Why not start with the low-hanging fruit? If you haven’t already, get acquainted with Responsive Web Design. RWD […]
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FPM Casting Calls 2015!
Calling all experienced and inexperienced actors, models, extras and voice talent! We’re calling it FPM Casting Calls 2015! Focal Point is looking for local talent of all ages to be featured in print adds, TV and radio commercials, and other advertising efforts. Auditions will be added to our talent database and if you’re selected for […]
10 Marketing Mistakes to Avoid: Social Media
Welcome to part 2 of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, web design and social media. This installment provides a list of items to keep in mind when using social media for your business. 1). Not establishing a “policy” and setting goals Social media […]
Small Business Spotlight Contest Overview:
How To Submit: To submit your favorite local small business, simply comment on this post with the business’ name or tag them if they have a Facebook profile. Limit 1 submission per Facebook user. Using the hashtag #SmallBusinessSpotlight will allow Facebook users to follow the contest’s progress. Sharing this post does not make the business […]
10 Marketing Mistakes to Avoid: Brand Development
Welcome to the first part of a 4 part series dedicated to the common mistakes businesses make with marketing, advertising, brand development, and web and social media. In this installment, we’ll guide you through a list of items to keep in mind when developing a brand. 1). A Brand isn’t just a logo A […]
2015 Summer Hours Bloopers
Fun in the sun. This year was fun on set shooting our Summer Hours video. As you know, every year at Focal Point we shoot a video promoting our summer hours. This year was especially lively on set and we thought we’d share some of the fun with you. Here is the best of our 2015 summer hours […]
Summer Hours 2015
Hear that sizzle? The grill is hot, cooler stocked, and swimsuits primed. Summer time at Focal Point is much more than sultry weather. It’s the time of year where we embrace the heat and make time for (arguably) the best season. So check us out as we kick off summer in style! Summer Hours (starting […]
Going with the flow…
Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg=”6″ md=”6″ smoff=”0″ mdoff=”0″ lgoff=”0″ ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the […]
Why Digital Advertising?
Back in the day, billboards were all the rage. Businesses would advertise on billboards placed in large cites or on the side of the interstate, hoping and praying that the right people would see them. Now, technology has advanced and with the average American spending over 100 minutes a day on the web, digital advertising […]
Directing Focus
“Can you guys just come out here and shoot some video real quick?” As a videographer, that question comes up more than you think. The truth of the matter is there’s a lot more that goes into an effective video shoot than some impromptu quick shots. Each and everyone of us use our phones to […]