Category: News


To Trend or not to Trend?

Being trendy is something that clients ask us about all the time. How do we keep trends from becoming the focal point of the design or brand ? Creating “trendy” design work isn’t our goal; however, being effective is. It takes significant research, development, implementation, and ultimately, persistence, to be successful with our client’s marketing... Continue reading 


Maximizing Your Marketing Budget Potential

In today's world, there are limitless ways to market your business or brand. From engaging web and digital advertising to more traditional forms like that of print or television, understanding your business and its needs are imperative for the best results. Far too often businesses have not taken the time time to map out a... Continue reading 


Happy Holidays

Ever wonder what would happen if all your favorite holiday characters worked at an advertising agency? Your Focal Point Marketing & Multimedia team got into full holiday swing by creating this jovial video for your enjoyment. Our staff transformed into your favorite holiday characters in this digital short. We want to wish our clients, friends... Continue reading 


Summer Hours begin!

Summertime = Funtime: Focal Point Summer Hours have begun! That’s right, summer has arrived and Focal Point will be celebrating in style by mixing up our work hours to enjoy the weather. Starting June 2, our weekly schedule will commence as follows: MONDAY – THURSDAY: 7:00am – 5:30pm FRIDAY: 8:00am – Noon Summer hours will... Continue reading 


Focal Point Wins Aster Awards

FOCAL POINT MARKETING WINS 2014 ASTER AWARDS The Focal Point Marketing & Multimedia team was honored with three National Aster Awards for 2014. The Aster Awards Program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in marketing and advertising. The following entries won 2014 Aster Awards... TRI-CITIES CANCER... Continue reading 


The Magic of Green Screen

FILMING ON GREEN SCREEN CAN CREATE ENDLESS POSSIBILITIES TO HELP TELL YOUR STORY When trying to reach your audience, sometimes you need to have compelling visuals to go along with your message, especially with video productions like television commercials or web videos. Telling your story should be an experience that your audience will remember –... Continue reading 


Award-Winning Advertising

Focal Point's 2014 American Advertising Award Winners As noted in our last post, our team performed well at this year's American Advertising Federation's ADDY Awards in Spokane. We wanted to share which of our client work won awards this year. See below for listings of each winner... GOODWILL INDUSTRIES OF THE COLUMBIA Title: "Clutter Diet... Continue reading 


2014 ADDY Awards

Focal Point takes home 5 ADDY Awards, including Best-of-Division American Advertising Federation - Spokane ADDY Awards SATURDAY, March 8, 2014 – The Focal Point Marketing & Multimedia team was in Spokane, WA for the ADDY Awards Show this past weekend. The ADDY Awards recognize outstanding advertising, marketing and design from creative professionals in our region... Continue reading 


Marketing vs. Advertising

Marketing vs. Advertising – two very fundamentally different tools. The terms Advertising and Marketing are often confused. While both share some similarities, there are many differences. Knowing what those differences are can be vital to a business to help them sell more products or services and to help them meet both their immediate and long-term... Continue reading 


Happy Birthday to Us!