Category: News


Facebook for Business

A great tool for business owners and why it’ll help you (if you let it) For most business owners a Facebook page isn’t something that is seriously considered as an integral element for success. But as we’ll explain, a Facebook for business can do wonders for marketing and can help you reach your customers. And... Continue reading 


10 Marketing Mistakes to Avoid: Advertising

Welcome to the final installment of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, and web and social media. This installment gives an in depth look at not only common Advertising downfalls but also some digital advertising mistakes as well. 1). No call-to-action A call to... Continue reading 


10 Marketing Mistakes to Avoid: Website Design

Welcome to part 3 of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, web design and social media. This installment is for Marketing Mistakes to Avoid: Website Design 1). Responsive Design Why not start with the low-hanging fruit? If you haven’t already, get acquainted with Responsive Web Design. RWD... Continue reading 


FPM Casting Calls 2015!

Calling all experienced and inexperienced actors, models, extras and voice talent! We're calling it FPM Casting Calls 2015! Focal Point is looking for local talent of all ages to be featured in print adds, TV and radio commercials, and other advertising efforts. Auditions will be added to our talent database and if you’re selected for... Continue reading 


Going with the flow…

Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg="6" md="6" smoff="0" mdoff="0" lgoff="0" ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the... Continue reading