PART THREE: WOULD I DO IT AGAIN? Every aspiring college business student dreams of that nine-week long summer internship with that big-time company. We check our e-mail like social media waiting for hopeful news of becoming one of the future interns for the marketing department of a globally recognized company. Quite opposite of a skyscraping […]
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The Chronicles of a coffee runner part deux: Business or Buzzyness?
PART DEUX: BUSINESS OR BUZZYNESS? Well, I’m still the intern at Focal Point, so my first blog post must have gone over alright with the FPM crew, or maybe they’re just impressed I have everyone’s coffee order down to the last pump of caramel . . . Last post I said I thought I’d seen […]
Digital 101: The Real Billboard and The Digital One
My dad is older than the average dad, but my goodness is he tech savvy or what? However, even when I tell him I work in digital marketing he asks “how does digital marketing work?” So I’m going to try and explain this the same way I explain it to him because if you’ve made […]
Creatives Stimulating Creative
Although working as a creative professional sounds like (and often is) a lot of fun, it is also incredibly exhausting. Clients and ourselves alike expect to produce top notch creativity all the time. But what happens when it just doesn’t come so easy?
The Chronicles of a Coffee Runner: The Focal Point Summer Intern Series
PART I: TIGHT QUARTERS & COFFEE ORDERS So it’s week two of my three-month internship, and by now, I think I’ve seen it all. First day on the job, I walk in at 8:30AM on a Monday to witness each team member giving status updates on their laundry list of open projects, a ritual […]
Focal Point’s Totally Rad Summer!
Takin’ summer to the MAX! This year, it’s a blast from the past. Summer time is here and this year we spared no expense to kick it off right. Enter the 1980’s. We celebrated the decade that gave us feathered hair, Pac Man, and a bevy of synthesized hits by competing in our first Focal […]
The Ten Commandments of Successful Creative Meetings
CREATIVE MEETINGS: The ritualistic gathering of advertising professionals with the purpose of taking simple thoughts and ideas and giving them life. This time is used to define messaging, develop new tv commercial concepts, or any other problems that need some creative panache. THOU SHALT HAVE A “FOCAL POINT” We like to organize our topics early […]
My (Not) Holiday in Cambodia & Phillippines
It’s natural to envision white-sandy beaches, guided boat tours on glassy water, exotic fresh seafood and cheap massages when visiting Southern Asia. Forget about your nine to five, kick your feet up, soak up all the sights and relax amongst the other tourists, right? As a proud Filipino, my dream of going to the Philippines for the first time would be along the lines of soaking in the sun without moving a muscle. That’s of course how vacations are supposed to be south of the equator. I soon found out that that would be reserved for another trip, which believe it or not, wasn’t a bad thing.
Avoid Being a Digital Nuisance
Proper strategy and content drives user engagement. Last year in our post, Why Digital Advertising, we discussed the benefits of digital advertising and how it can help your business. In that post we highlighted digital advertising as the best way to reach the biggest audience and possibly garner the best ROI even on small budgets. […]
Getting Gold at the Grand – 2016 Addy Awards
The first quarter of the new year means one thing—awards season. Many of us watch from our couches as the Grammys, Golden Globes and Oscars distribute fancy hardware to celebrity artists and thespians, but the real event is the one you can’t watch on TV—the 2016 Spokane AAF Annual Addy Awards.