Digital advertising can have many different options to consider these days. Where do you even start?
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Colonel Countdown
But First, Let Me Take A Selfie
The Google Arts & Culture app is essentially helping us all become Dorian Gray. While the never-aging antagonist in Oscar Wilde’s philosophical novel watched helplessly as his self-portrait morphed into a monster – that seemed to be the general feeling we had at the office when we tried the new Google app feature.
In Chatbots We Trust. Sort Of…
Technology has done a lot to make our lives easier; travel, ecommerce, communication, and socializing to name a few. But what about customer service? Is technology replacing humans when it comes to customer outreach? To put it simply, no. But further research indicates that businesses are becoming more and more receptive to utilizing chatbots to help consolidate certain aspects of the customer service experience.
Summer Caption Contest
A FEW WEEKS BACK… Our design diva and resident goofball posted a photo of himself enjoying summer. It got all of us around the office talking about how over the top this photo is. We then decided to leave it up to you to caption the photo as a way to playfully roast Steve while also generating buzz […]
Best Commercials of 2017.
This past Saturday was the award ceremony for the Cannes Lions Festival. This year saw an abundance of thought-provoking and heartwarming spots. While we have a hard time arguing against the Grand Prix winner in the Film category, it’s not a stretch to think that any of these ads could have taken home top prize. See below. Grand Prix […]
Barketing Is Real?
WELL, WELL, WELLINGTON… Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features […]
Summer Hours 2017
SUMMER IS FINALLY HERE June 5 – Sept 1 Mon-Thurs: 7:30AM – 5:30PM Fri: 8:00AM – 12:00PM + Work with Us
Instagram 101
A picture is worth a thousand words, and this idiom is no exception to social media’s rising star, Instagram. In fact, this April, Instagram announced it had reached 700 million active monthly users, the last 100 million joining since December 2016. And this number will surely climb, as “Instagram” is googled 16.6 million times monthly, […]
Content Is Still King
One could argue that now more than ever, advertisers have a responsibility to provide content that is both relevant and honest to their audiences.