Category: News

Collective Campout 2016

We all have our own ideas of what camping is. Some reminisce about being a little kid at summer camp, you know, crafts, friends, canoes, and s'mores all the fun stuff. Others tend to envision being alone in the wilderness fending for themselves with nothing but the flannel on their back and a utility knife. Ahh nature. But... Continue reading 

Herding Cats – A Guide To Managing Creatives!

I have been in management for much of my previous career, as well as my current role as Managing Partner of Focal Point Marketing. Much of that time was spent managing physicians, which made my job very challenging. I never thought leading a team could get more interesting until I began working with creatives. What... Continue reading 

The Chronicles of A Coffee Runner Part Three:

  PART THREE: WOULD I DO IT AGAIN? Every aspiring college business student dreams of that nine-week long summer internship with that big-time company. We check our e-mail like social media waiting for hopeful news of becoming one of the future interns for the marketing department of a globally recognized company. Quite opposite of a skyscraping... Continue reading 

Creatives Stimulating Creative

  When all hope is lost, just go back to the drawing board Although working as a creative professional sounds like (and often is) a lot of fun, it is also incredibly exhausting. Clients and ourselves alike expect to produce top notch creativity all the time. But what happens when it just doesn’t come so... Continue reading 

Focal Point’s Totally Rad Summer!

Takin' summer to the MAX! This year, it's a blast from the past. Summer time is here and this year we spared no expense to kick it off right. Enter the 1980's. We celebrated the decade that gave us feathered hair, Pac Man, and a bevy of synthesized hits by competing in our first Focal... Continue reading 

The Ten Commandments of Successful Creative Meetings

CREATIVE MEETINGS:  The ritualistic gathering of advertising professionals with the purpose of taking simple thoughts and ideas and giving them life. This time is used to define messaging, develop new tv commercial concepts, or any other problems that need some creative panache. THOU SHALT HAVE A "FOCAL POINT" We like to organize our topics early... Continue reading 

My (Not) Holiday in Cambodia & Phillippines

It’s natural to envision white-sandy beaches, guided boat tours on glassy water, exotic fresh seafood and cheap massages when visiting Southern Asia. Forget about your nine to five, kick your feet up, soak up all the sights and relax amongst the other tourists, right? As a proud Filipino, my dream of going to the Philippines... Continue reading