Rejuvenated & Refreshed Brand
To revitalize this small organic soil amendment company, we started with creating a versatile brand signature. It needed to have structure and character, yet also pay tribute to the farming and gardening industry. The result was a strong, modern design complimented by vibrant colors and a subtle texture. The logo marks were created in a number of variations for flexibility and ease of use, much to the delight of our clients and their customers.
Packaging that Jumps off the Shelf
Now that the brand was developed, we turned our attention to the product packaging. The goal in redesigning the packaging was to create a unifying layout that carried through each of the four organic soil amendment products. In the end, the reworked packaging easily “pops” off of the shelf – it’s contrasting colors and cohesive elements can be seen across the room.
Creating a Great First Impression
With the new brand and dynamic packaging in tow, it was time to integrate this new life and energy into the website. In developing the web content, we wanted it to be written with a conversational tone – because whether you’re a farmer have a home garden, it is a labor of love and our friends at Victory are passionate about what they do.
The new website has received a lot of praise, and it shows in the traffic. The launch was promoted through Victory’s social media outlets to much success. The folks at Victory have a strong social media following, so it didn’t take long to get the comments and site visits up.