Category: News


Big Band Grandstand!

Every spring the Focal Point team makes their way over to Spokane to take in the AAF Spokane - American Advertising Awards. This year was especially exciting, as Focal Point had the opportunity to brand the event. (You can read more about that here) This year, the ADDY's were held at the Spokane Convention Center on March... Continue reading 


Designing an Awards Show

Focal Point was tasked with designing the 2017 AAF Spokane American Advertising Awards. Read about the inspiration behind the creative and our journey in bringing a BIG BAND SWING to the process.  As one of the big highlights of the year, everyone here at Focal Point looks forward to partaking in the American Advertising Awards (ADDYs). As... Continue reading 


Focal Point Marketing Adds Partners

The Focal Point Marketing & Multimedia team just got an adrenaline shot of leadership, announcing the addition of partners Thomas Manley and Derek Nelson. Both have been full-time creatives and daily contributors with FPM, helping to build client brands and provide top-notch advertising and marketing expertise, but now take on bigger roles as our young... Continue reading 


Subway Rebrand

The FPM team weighs in A short three months ago, a little sandwich shop by the name of Subway rebranded after sporting the same logo for a little more than a decade. The new brand mark was an attempt at modernizing their visual aesthetic, selecting a new logotype and creating an icon more consistent with... Continue reading 


Winning With Package Design

Tips and tricks for memorable product packaging. You’re walking down a store aisle looking for a thing-a-ma-jig, but you’re not entirely sure what brand. How do you choose from a sea of products that are basically the same? The first impression of a product’s packaging can often be the difference in a consumer’s choice in... Continue reading 


Collective Campout 2016

We all have our own ideas of what camping is. Some reminisce about being a little kid at summer camp, you know, crafts, friends, canoes, and s'mores all the fun stuff. Others tend to envision being alone in the wilderness fending for themselves with nothing but the flannel on their back and a utility knife. Ahh nature. But... Continue reading 


Herding Cats – A Guide To Managing Creatives!

I have been in management for much of my previous career, as well as my current role as Managing Partner of Focal Point Marketing. Much of that time was spent managing physicians, which made my job very challenging. I never thought leading a team could get more interesting until I began working with creatives. What... Continue reading 


The Chronicles of A Coffee Runner Part Three:

  PART THREE: WOULD I DO IT AGAIN? Every aspiring college business student dreams of that nine-week long summer internship with that big-time company. We check our e-mail like social media waiting for hopeful news of becoming one of the future interns for the marketing department of a globally recognized company. Quite opposite of a skyscraping... Continue reading