Category: News


Instagram 101

A picture is worth a thousand words, and this idiom is no exception to social media’s rising star, Instagram. In fact, this April, Instagram announced it had reached 700 million active monthly users, the last 100 million joining since December 2016. And this number will surely climb, as “Instagram” is googled 16.6 million times monthly,... Continue reading 


Content Is Still King

Assuming you haven't been asleep for the last month, by now you must have heard about the recent advertising blunder by Pepsi.  Providing stellar creative is often the goal for advertisers. We want to tell stories that captivate, inspire, and resonate with audiences. Occasionally in this quest, how that story is presented can become more of... Continue reading 


Job Opening: Marketing

FOCAL POINT SEEKS MARKETING SPECIALIST Are you an organized and savvy marketer looking to join a team-oriented and dynamic group of like-minded professionals? Then step up to the plate, because here’s an opportunity for a home run career. We’re looking for a versatile marketing specialist (entry-level) to join our marketing team. Candidates must be able... Continue reading 


Job Opening – Video Production

FOCAL POINT SEEKS VERSATILE VIDEO PRODUCTION ARTIST Are you a talented and team-oriented video production artist looking to join a dynamic group of like-minded creative professionals? Then opportunity is a knockin’. We’re looking for a versatile video and audio production specialist with an eye for lighting, composition, script-writing and the other requisite qualifications befitting a... Continue reading 


Big Band Grandstand!

Every spring the Focal Point team makes their way over to Spokane to take in the AAF Spokane - American Advertising Awards. This year was especially exciting, as Focal Point had the opportunity to brand the event. (You can read more about that here) This year, the ADDY's were held at the Spokane Convention Center on March... Continue reading 


Designing an Awards Show

Focal Point was tasked with designing the 2017 AAF Spokane American Advertising Awards. Read about the inspiration behind the creative and our journey in bringing a BIG BAND SWING to the process.  As one of the big highlights of the year, everyone here at Focal Point looks forward to partaking in the American Advertising Awards (ADDYs). As... Continue reading 


Focal Point Marketing Adds Partners

The Focal Point Marketing & Multimedia team just got an adrenaline shot of leadership, announcing the addition of partners Thomas Manley and Derek Nelson. Both have been full-time creatives and daily contributors with FPM, helping to build client brands and provide top-notch advertising and marketing expertise, but now take on bigger roles as our young... Continue reading 


Subway Rebrand

The FPM team weighs in A short three months ago, a little sandwich shop by the name of Subway rebranded after sporting the same logo for a little more than a decade. The new brand mark was an attempt at modernizing their visual aesthetic, selecting a new logotype and creating an icon more consistent with... Continue reading 


Winning With Package Design

Tips and tricks for memorable product packaging. You’re walking down a store aisle looking for a thing-a-ma-jig, but you’re not entirely sure what brand. How do you choose from a sea of products that are basically the same? The first impression of a product’s packaging can often be the difference in a consumer’s choice in... Continue reading